Principles of Marketing (WI) (MKT 205)

Term: 2025-2026 Academic Year Fall

Faculty

Maria S Gil del AlcazarShow MyInfo popup for Maria S Gil del Alcazar

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Schedule

Tue-Thu, 8:00 AM - 9:30 AM (8/20/2025 - 11/25/2025) Location: D01 GTC 213

Description

Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)