Principles of Marketing (WI) (MKT 205)

Term: 2024-2025 Academic Year Summer

Faculty

John V LaneShow MyInfo popup for John V Lane

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Schedule

Fri, 3:50 AM - 3:55 AM (5/12/2025 - 6/20/2025) Location: P01

Description

Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)