Services Marketing (MKT 320)

Term: 2024-2025 Academic Year Summer

Faculty

Uma S. SwamyShow MyInfo popup for Uma S. Swamy

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Schedule

Fri, 3:55 AM - 4:00 AM (5/12/2025 - 6/20/2025) Location: P01

Description

This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.