Services Marketing (MKT 320)

Term: 2024-2025 Academic Year Spring

Faculty

Maria S Gil del AlcazarShow MyInfo popup for Maria S Gil del Alcazar

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Schedule

Tue-Thu, 9:40 AM - 11:10 AM (1/15/2025 - 4/29/2025) Location: D01 GTC 213

Description

This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.