Services Marketing (MKT 320)
Term: 2023-2024 Academic Year Summer
Schedule
Fri, 3:55 AM - 4:00 AM (5/13/2024 - 6/21/2024) Location: P01
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.