Services Marketing (MKT 320)
Term: 2023-2024 Academic Year Spring
Schedule
Mon-Wed, 11:30 AM - 12:30 PM (1/17/2024 - 4/29/2024) Location: D01 GTC 230
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.