Services Marketing (MKT 320)
Term: 2022-2023 Academic Year Spring
Schedule
Fri, 1:35 AM - 1:40 AM (1/9/2023 - 3/3/2023) Location: P01
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.