Services Marketing (MKT 320)
Term: 2021-2022 Academic Year Spring
Schedule
Fri, 4:50 AM - 4:55 AM (3/14/2022 - 5/6/2022) Location: P01
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.