Services Marketing (MKT 320)
Term: 2021-2022 Academic Year Spring
Schedule
Mon-Wed, 10:20 AM - 11:20 AM (1/19/2022 - 5/3/2022) Location: D01 GTC 230
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.