Services Marketing (MKT 320)
Term: 2021-2022 Academic Year Fall
Schedule
Fri, 5:05 AM - 5:10 AM (10/18/2021 - 12/10/2021) Location: P01
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.