Services Marketing (MKT 320)
Term: 2020-2021 Academic Year Spring
Schedule
Fri, 4:55 AM - 5:00 AM (3/8/2021 - 4/30/2021) Location: P01
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.