Services Marketing (MKT 320)
Term: 2020-2021 Academic Year Fall
Schedule
Fri, 4:20 AM - 4:25 AM (10/5/2020 - 11/20/2020) Location: P01
Description
This course allows students to evaluate marketing in service industries and/or organizations with a strong service component. Students will be able to expand on ideas from their marketing courses to make the concepts specifically applicable to service industry settings.