Integrated Marketing Communications (MKT 317)

Term: 2024-2025 Academic Year Spring

Faculty

Maria S Gil del AlcazarShow MyInfo popup for Maria S Gil del Alcazar

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Schedule

Tue-Thu, 8:00 AM - 9:30 AM (1/15/2025 - 4/29/2025) Location: D01 GTC 213

Description

Advertising principles; advertising campaigns; budgets; agencies; media; sales promotion.