Integrated Marketing Communications (MKT 317)

Term: 2021-2022 Academic Year Spring

Faculty

Dr. Shirley T. McLaughlinShow MyInfo popup for Dr. Shirley T. McLaughlin

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Schedule

Fri, 4:30 AM - 4:35 AM (1/17/2022 - 3/11/2022) Location: P01

Description

Advertising principles; advertising campaigns; budgets; agencies; media; sales promotion.