Integrated Marketing Communications (MKT 317)

Term: 2020-2021 Academic Year Summer 1

Faculty

Dr. Bob E. EvertonShow MyInfo popup for Dr. Bob E. Everton

reeverton@ncwu.edu

Schedule

Fri, 5:10 AM - 5:15 AM (5/3/2021 - 6/25/2021) Location: P01

Description

Advertising principles; advertising campaigns; budgets; agencies; media; sales promotion.