Integrated Marketing Communications (MKT 317)

Term: 2020-2021 Academic Year Spring

Faculty

Dr. Shirley T. McLaughlinShow MyInfo popup for Dr. Shirley T. McLaughlin

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Schedule

Fri, 5:10 AM - 5:15 AM (1/11/2021 - 3/5/2021) Location: P01

Description

Advertising principles; advertising campaigns; budgets; agencies; media; sales promotion.