Integrated Marketing Communications (MKT 317)

Term: 2019-2020 Academic Year Summer 1

Faculty

Dr. Bob E. EvertonShow MyInfo popup for Dr. Bob E. Everton

reeverton@ncwu.edu

Schedule

Fri, 4:25 AM - 4:30 AM (4/27/2020 - 6/19/2020) Location: P01

Description

Advertising principles; advertising campaigns; budgets; agencies; media; sales promotion.