Principles of Marketing (WI) (MKT 205)
Term: 2025-2026 Academic Year Fall
Tue-Thu, 9:40 AM - 11:10 AM (8/20/2025 - 11/25/2025) Location: D01 GTC 213
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)