Principles of Marketing (WI) (MKT 205)

Term: 2024-2025 Academic Year Spring

Faculty

Uma S. SwamyShow MyInfo popup for Uma S. Swamy

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Schedule

Mon-Wed, 11:30 AM - 12:30 PM (1/15/2025 - 4/29/2025) Location: D01 GTC 230

Description

Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)