Principles of Marketing (WI) (MKT 205)
Term: 2024-2025 Academic Year Fall
Tue-Thu, 9:40 AM - 11:10 AM (8/21/2024 - 11/29/2024) Location: D01 GTC 230
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)