Principles of Marketing (WI) (MKT 205)
Term: 2023-2024 Academic Year Spring
Fri, 4:10 AM - 4:15 AM (1/8/2024 - 3/1/2024) Location: P01
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)