Principles of Marketing (WI) (MKT 205)
Term: 2023-2024 Academic Year Spring
Tue-Thu, 9:40 AM - 11:10 AM (1/17/2024 - 4/29/2024) Location: D01 SLC 105
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)