Principles of Marketing (WI) (MKT 205)
Term: 2023-2024 Academic Year Fall
Fri, 1:20 AM - 1:25 AM (8/14/2023 - 10/6/2023) Location: P01 TBA14
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)