Principles of Marketing (WI) (MKT 205)
Term: 2023-2024 Academic Year Fall
Tue-Thu, 9:40 AM - 11:10 AM (8/16/2023 - 11/21/2023) Location: D01 GTC 127
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)