Principles of Marketing (WI) (MKT 205)
Term: 2022-2023 Academic Year Spring
Tue-Thu, 8:00 AM - 9:30 AM (1/18/2023 - 5/2/2023) Location: D01 GTC 230
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)