Principles of Marketing (WI) (MKT 205)
Term: 2022-2023 Academic Year Fall
Tue-Thu, 8:00 AM - 9:30 AM (8/24/2022 - 12/6/2022) Location: D01 GTC 213
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)