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Principles of Marketing (WI) (MKT 205)

Term: 2021-2022 Academic Year Summer 1

Faculty

Marie Morgan Gowdy
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Schedule

Fri, 12:50 AM - 5:10 AM (5/16/2022 - 7/1/2022) Location: P01

Description

Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)