Principles of Marketing (WI) (MKT 205)
Term: 2021-2022 Academic Year Spring
Tue-Thu, 11:20 AM - 12:50 PM (1/19/2022 - 5/3/2022) Location: D01 GTC 230
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)