Principles of Marketing (WI) (MKT 205)
Term: 2021-2022 Academic Year Fall
Tue-Thu, 11:20 AM - 12:50 PM (8/25/2021 - 12/8/2021) Location: D01 PCB 279
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)