Principles of Marketing (WI) (MKT 205)
Term: 2020-2021 Academic Year Summer 1
Fri, 5:05 AM - 5:10 AM (5/3/2021 - 6/25/2021) Location: P01
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)