Principles of Marketing (WI) (MKT 205)

Term: 2020-2021 Academic Year Spring

Faculty

Barbara J WhitakerShow MyInfo popup for Barbara J Whitaker

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Schedule

Mon, 6:00 PM - 10:00 PM (3/8/2021 - 4/26/2021) Location: D01 GTC 230

Description

Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)