Principles of Marketing (WI) (MKT 205)
Term: 2019-2020 Academic Year Summer 1
Fri, 4:15 AM - 4:20 AM (4/27/2020 - 6/19/2020) Location: P01
Introduces marketing as a vital business activity in the American economy. Describes the marketing environment, marketing analysis and strategy, and the marketing program. (writing intensive)